Wednesday, May 23, 2007

You're a Mean One

Then he got an idea!
An awful idea!

I was driving in to work this morning when I was suddenly struck by what was indeed an awful idea.

Think about Guitar Hero III and Rock Band competing this fall. It's going to be crazy, isn't it?

Then, think about how EA "competes."

The answer to that question, of course, is that EA doesn't compete. They buy.

And what do they buy? Why, exclusives, of course. Exclusives to sports leagues (bastards) and franchises like Lord of the Rings.

Here's the thing: whenever EA enters a market where they have to compete, their first goal is to secure enough exclusive licensing so that they don't have to.

And that, unfortunately, is the awful idea. That's how EA is going to distinguish Rock Band--not just by having multiple playable instruments, but by signing groups (or even, god help us, record labels) to exclusives.

Think they wouldn't do that? In the last five years, when have they done anything else?

So even though this is 100%, total speculation, just wait. It's coming.

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