Monday, April 06, 2009

Brutal Murder And The Final Four

I was watching the Final Four on Saturday, and CBS, as always, has increased the number of advertisements during the telecast. Everything is sponsored by someone, who's being sponsored by someone else, who has a co-branding agreement with someone else.

It's annoying.

Also annoying is that if there are five timeouts in the last two minutes of a game, CBS will cut away to at least one commercial every single time. They've succeeded in totally sucking the drama out of the end of the game.

That's not what this post is about, though.

CBS also shows an absolute ton of ads for their own shows, both during the game and in commercial bumpers. In the second half of the first game on Saturday, I realized that every single promo included some kind of grisly murder. Hunting down a vicious killer, being stalked by a vicious killer, a show full of vicious killers, a dating show for vicious killers (okay, I made that last one up)--it just went on and on.

What happened to CBS, anyway? Since I almost never watch network television anymore (except for sports), I still remember CBS as the schmaltzy network with shows like "Bad Touch By An Angel" and little prairie children mucking about farms. Back then, their murder shows all featured detectives who were at least eighty years old.

I'm going to count the brutal murder promos tonight. It may be more interesting than the game (I hope not).

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