Valve
Valve announced a slew of hardware last week: the Steam Machine (a powerful mini-PC), the Steam Frame (a standalone VR headset), along with new controllers for each (the new Steam Controller, which you can see in the Steam Machine article I linked, looks particularly excellent).
Here's what I don't understand, though.
Valve basically prints money because they are an extraordinarily dominant distribution platform. They're the best, by far. Their profit margins must be enormous.
Hardware, on the other hand, is expensive. The profit margins are much lower. And PCs are ubiquitous. How much of an additional market could they possibly be opening up?
They might be trying to make inroads into the console market (they mention aiming for "console pricing"), but that will be a very tough nut to crack.
I'm glad they're doing it because innovation is always good for the market. I'm just a bit baffled as to what the financial case is for Valve.
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