Wednesday, September 12, 2007

Greatest Promotional Campaign Ever

This has to be the best use of PR dollars I've ever seen:
Capcom join forces with The Centre for Fortean Zoology [CFZ] on a real life Monster Hunt to South America
London - 6th September 2007 - Capcom is thrilled to announce a new partnership with The Centre for Fortean Zoology [CFZ] the only professional scientific and full-time organisation in the world dedicated to 'crypto-zoology' - the study of unknown animals. Capcom is sponsoring the CFZ on a full scale Monster Hunt expedition to South America in association with its record breaking title 'Monster Hunter Freedom 2'.

The expedition aims to locate and collect giant Anaconda specimens with reports coming in of locals seeing the indigenous snakes as big as 40 feet long - twice as large as they're supposed to be - in nearby swampland. The CFZ hope to collect some young specimens and bring them back to their new zoo facility in Devon.

Far more cover than a row of toilets, I'd say. Forget the young specimens, though--I'd like to see one of those forty-footers, please.

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