Thursday, September 23, 2010

All Right, So Maybe That Wasn't It

Victor Godinez of the Dallas Morning News wrote a very interesting piece about what Gamestop is doing to adapt to changing market conditions. He actually visited one of the "flagship" stores in the Dallas area, and here's an excerpt on how Gamestop is entering the DLC market:
The most striking new element is the digital kiosk.

GameStop president Tony Bartel walked me through the touchscreen device, which will basically make sure shoppers are aware of every single piece of additional downloadable content available for games they want to buy.

The kiosks are now in about 1,700 stores, and will eventually be rolled out to all 4,400-plus stores in the U.S.

So if you scan the bar code on a Modern Warfare 2 box, for example, in addition to a description and video trailer, you'll also see a menu of the various downloadable map packs, etc., that are sold separately as digital downloads.

You can then either pick up a card hanging on a rack next to the kiosk for that specific piece of DLC or, when you get to the register with your boxed copy of the main game, the cashier will ask if you want to go ahead and buy the DLC.

The full article is an excellent read.

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