That Is Some Serious Decepticon Bullshit
From Sony's press release in response to the NPD numbers (thanks Kotaku):PLAYSTATION®3 (PS3™) continued its positive momentum in October, with 190K hardware units sold, a 90% growth year-to-date. This represents an increase of 56% when compared to October 2007, during which SCEA introduced a price cut for PS3.
Tell me they didn't just try to do that.
Take a look at this sentence:
This represents an increase of 56% when compared to October 2007, during which SCEA introduced a price cut for PS3.
They're not talking about the ACTUAL price cut, which came November 2. They're talking about the PRESS RELEASE on October 18 of last year announcing the price cut.
So really, they're comparing this year's sales to the month when no one bought a PS3 for the last two weeks unless they were clinically insane. In other words, it's the easiest possible compare imaginable. By the way the press release reads, though, you'd think October was the month when the actual price cut took place and tons of units were sold--the toughest possible compare.
That is some outstandingly high-level dickery.
You know when companies deceive? When they feel like they have to. That's all you need to know about how Sony perceives their own results for October.
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