[AI] DIsney
Well, this was inevitable: Disney strikes deal with OpenAI to let Sora generate AI videos of its characters.
The Walt Disney Co. announced Thursday that it had reached a three-year agreement with OpenAI to bring its popular characters to the company's Sora artificial intelligence video generator.
Disney will also make a $1 billion investment in the ChatGPT owner. The company said it will become a “major customer” of OpenAI, using its services to develop new products and experiences, including for its Disney+ streaming service.
“Under the agreement, Disney and OpenAI are affirming a shared commitment to the responsible use of AI that protects user safety and the rights of creators,” the companies said in a statement.
This might not be for the reasons you think. And I seriously doubt that Disney gives a damn about anything mentioned in the last paragraph. They just wanted to get paid.
AI companies have bottomless amounts of cash right now. They'll make the worst deal in the hopes that it will give them more momentum or market share. What Disney received in return wasn't disclosed, but I guarantee it was far, far too much.
This is the continuance of a cycle where AI companies massively overpay for everything and other companies let them. It's so strikingly similar to the late nineties when Internet commerce were bottomless wells of cash and paid massive amounts of money for everything.
Every non-AI company will siphon off as much money as they can before the bubble bursts, and when it does, it will be spectacular. This is not to say that companies the size of Google and Amazon won't emerge in the AI space, because they absolutely will. But there will be a massive reduction in the number of companies when they money starts to run out. And it will.
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