Thursday, May 18, 2006

Autsch! Aïe! Aj! Au!

That's "ouch," in case you're wondering. DQ reader Phoenix sent me this Eurogamer link:
Sony Computer Entertainment UK's managing director, Ray Maguire, has revealed that to Eurogamer that the PlayStation 3 will set British gamers back £425 when it arrives here on November 17 - which he believes is "a bargain."

..."£425 is definitely not a mass market price, no," Maguire admitted.

"But you think about the price, think about the price of just a Blu-Ray player. It will be cheaper than a Blu-Ray player just by itself. So fundamentally we're going to be great value just from that point of view without even looking at the games side."

Since I've written about 5,000 words already about how these guys just don't get it, I won't comment on anything Maguire said--I include it for slackjawed entertainment purposes only.

Here's the angle, though. Do you remember that the PS3 is going to be entirely region-free? £425 is worth around $800 right now. And the U.S. announced price is $599.

Hello, thriving business in exporting U.S. consoles to Europe. One voltage converter and you're ready to play. And if the exchange rate gets worse for the dollar, it makes it even more potentially profitable.

Watching this potential gray market will be very interesting.

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