Mini Console Post Of The Week: Our Research Is More Accurate Because We Make So Much MoneySony responded to Nintendo's announcement about the 3DS as only Sony can:
SCEA's Director of Hardware and Marketing John Koller said the company is only focusing on the 3D console space right now.
"Our focus on 3D right now is on the console," he said. "There's a tremendous amount of opportunity on PlayStation 3 with 3D. The amount of interest in 3D from the retail side and game publishers is off the charts. We know we have a hit with 3D on PS3 and we're going to concentrate our efforts there."
"I think it remains to be seen where Nintendo goes with 3D on a portable," he added. "Having been in the portable space for quite awhile, I think it's an interesting move but one I'd like to see where they go from a demographic standpoint. 8 and 9 year-olds playing 3D is a little bit of a stretch given where some of our research is right now."
That all makes perfect sense. A console that is going to require the additional purchase of a $2,000 3D set and powered glasses is a "hit," while a handheld that will cost less than $200 and requires no glasses is "a little bit of a stretch."
Yes, kids can't stand 3D. That's why Eli 8.7 has seen at least ten movies in 3D in the last year and is totally mesmerized by the technology. That's why every kid I know loves 3D movies. So they won't want a handheld that creates a 3D image. Not at all.
Let's compare "research," shall we? Sony is in the hole between 500 million and billion dollars in this gaming generation (that's a generous estimate), while Nintendo has made over 5 billion dollars.
Seriously, John, if there was one image to sum up the last three years, it would be every Sony executive wearing a dog collar with NINTENDO stamped into the leather, walking on a leash behind Satoru Iwata.