Shine On You Crazy Diamond
Diamond ads during the holidays used to be pretty straightforward. Husband or fiancee, surprising wife. She'll love you ever so much more if you give her a big diamond. Please ignore the brutal and bloody backstory of the diamond business.This year, though, that's all been thrown out the window. Now they're targeting two new demographics:
1. Grandpas
You're dying soon, old man, so spend your damn money on a diamond for your granddaughter. Maybe she'll come visit more often.
2. Kids who play games and probably still live with their parents
Give your girl a diamond worth at least $1399 and we'll throw in a free Xbox AND Madden. Leet!
I think that the next logical step is to target the terminally ill. Go out with a bang!
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