Submission
A friend of mine sent this blurb from the back of her bottle of hair gel:The Tresseme mission is to create a disruptive path forward so women can lead the way in life and style.
She said she had enough hair trouble without her hair gel being "disruptive."
Like many of you, I find marketing gibberish fascinating. I agree with her, though. Why have disruptive hair gel? This is more appropriate:
Tresseme will force your hair to submit to the authority of the state.
Now that's marketing.
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