Tuesday, September 28, 2004

PSP Launch Price

'Unofficially announced' at the Tokyo Game Show, the launch price for the upcoming Playstation Portable is supposedly $349.

What a terrible marketing decision. If this system launches at $349, it will be DOA. $249 would be pushing it--$349 is absolutely outrageous. Hopefully this was just a trial balloon by Sony.

Ninendo has sold millions of Game Boys/Game Boy Advances not because the system is great--it's not, by any means--but because it is conveniently sized, inexpensive, and has excellent software support. That's the successful business model for portables.

$349 isn't even a successful launch price for a full-sized console anymore. $299 is the magic number.

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