Click Fraud
Here's an excerpt from a story over at The Inquirer:According to recent research by online publication The Marketing Experiments Journal, up to 29.5% of paid search traffic could be fraudulent.
Click fraud, in other words.
Here's the story they should have written from that information, I think.
A recent study by The Marketing Experiments established that up to 29.5% of paid search traffic could be fraudent, a tactic known as "click fraud." The Marketing Experiments group expressed surprise that they missed capturing the other 70%.
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