Monday, July 09, 2007

Sony Confirms Price Cut

I was officially nine days early:
FOSTER CITY, Calif., July 9 /PRNewswire/ -- Sony Computer Entertainment America (SCEA), Inc. today announced a new 80GB model of its PLAYSTATION(R)3 (PS3(TM)) computer entertainment system. Beginning in August, the new PS3 model will be available in North America for a suggested retail price of $599/$659 CND and will be sold with the popular online-enabled racing game MotorStorm(TM). In conjunction with this news, the company also announced that effective immediately, the current 60GB PS3 model will be available in North America for $499/$549 CND, or $100 below the original launch price.

That's the official Sony press release, and it amazes me that they put the price cut information AFTER the new model information. For the last year, they've been remarkably clueless on a regular basis.

Next-Gen queried Microsoft about possible price cuts, and here's how they responded:
"Microsoft has not made any announcements regarding a price cut on Xbox 360," a rep told Next-Gen in an e-mail today.

In other words, Microsoft is definitely cutting the price on the 360. If they weren't, the response would have been "there are no plans..." The non-denial denial is almost always a "yes." My bet is still that the Elite goes to $399.

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