AddendumLet me briefly connect the dots that I didn't connect earlier. The two biggest trends, by far, of the last twelve months in the gaming industry have been the rise(and success) of free-to-play online games, and the rise of inexpensive mobile gaming.
The traditional pricing structures of the gaming industry are collapsing.
Meanwhile, Activision is adding premium subscriptions to Call Of Duty, and EA is charging "Season Pass" premiums for damn near nothing. They're performing CPR on a patient that has congestive heart failure. Maybe they extend the life of the patient, temporarily, but death is still coming soon.
The industry better wake up, and quickly. Very quickly.