The Ultimate (part two)
I told Eli 17.9 about the Apple guy, and he didn't understand why it was so funny. I hadn't even thought about "why," because it was instinctively funny to me, but now I actually understand.What made that hipster the ultimate Apple guy was not the particular choice of items he wore, or the beard, or anything in isolation. It was that every single thing he chose to wear (or grow) was clearly cultivated for attention. It was precisely put together for maximum attention.
That's exactly what Apple does. Apple products aren't about anything functional, because you can always find a similar product from someone else that's faster and cheaper. What an Apple product is about is cultivating attention. Every single aspect of design is to cultivate that attention.
That's what was so funny.
<< Home