BlitzLeague.comIf you want to look at a brilliant example of marketing a concept, go look at this:
Midway's non-licensed EA game has created its own league history, its own personalities, it's own leage news headlines, and it's all sensational. It's funny, it's irreverant, and it's spectacularly well-done.
Midway has been known for making sports games that are fun to play for about five hours, then the novelty of the "extreme" experience wears off quickly. With this game, though, they seem to be putting more depth of thought into the effort.
It's all very, very impressive, and I only hope the game can deliver an interesting experience.